This week we say hello to David

david blog



Hi I am David and I’m based in our Dublin office in Ballsbridge. I am responsible for business development in Europe. I spend my time travelling around the continent making sure that more and more European consumers get an opportunity to try our great tasting products!

Off course all the BFree products taste great but for me the Multiseed bagels are my favourite, having them with some scrambled eggs in the morning gets me ready for the day ahead. I really enjoy working for BFree, working in a small dynamic company brings with it some challenges but it is all worth it when you get to meet consumers at tradeshows and hear firsthand of how BFree has impacted on their lives.

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Happy February ♡

Happy February ♡

Over the last couple of weeks the BFree office has been very busy but we decided to ask the team a couple of questions about their role in BFree and of course what their favourite BFree product to share with you guys. This week Alex shares her story with us;

alex bfree


My name is Alex and I am the GM here at BFree.

I guess what I love about my job is seeing really cool innovative ideas that our team have dreamt of and have put their blood sweat and tears, come into fruition and really making a difference to other peoples lives. Food is my absolute passion and sharing this passion with my team and consumers makes this job so much fun.

My favourite BFree product has to be the fajita kit. I love Mexican foods generally and this kit is in my cupboard all of the time as a healthy staple and it is so easy to make a delicious and nutritious meal in seconds. Sometimes, it is hard to get time to shop around for healthy alternatives so this is the perfect solution. The seasoning in this kit makes my mouth water – every single time!

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The Wonders of Kale!

The Kale Train has rolled into the station and it’s here to stay. This unassuming of leafy greens is so antioxidant and nutrient packed that we’re glad it’s become so trendy. Here we outline 9 benefits of Kale, and why you should be adding it to your diet.

We’ve been putting it in smoothies daily, with pomegranate juice and frozen berries.

One cup of kale has only 36 calories and zero grams of fat, which makes it a great diet aid. Furthermore, one cup contains nearly 20% of the RDA of dietary fiber, which promotes regular digestion, prevents constipation, lowers blood sugar and curbs overeating. Finally, kale contains the glucosinolate isothiocyanate (ITC) that fights the formation of H. pylori (Helicobacter pylori), a bacterial growth in the stomach lining that can lead to gastric cancer.

Kale is a superstar in the arena of carotenoids and flavonoids, two powerful antioxidants that protect our cells from free radicals that cause oxidative stress. The key flavonoids kaempferol and quercitin (not to dismiss the 45 other distinctive flavonoids in kale) have also been shown to specifically fight against the formation of cancerous cells. With the addition of high doses of well-known antioxidants like vitamin C, vitamin A, and manganese, kale is certainly a smart choice in the battle against cellular oxidation.

One cup of kale provides about 10% of the RDA of omega-3 fatty acids that helps regulate the body’s inflammatory process. A megadose of vitamin K further aids to fight against excessive inflammatory-related problems, such as arthritis, autoimmune disorders, and asthma.

Not only do kale’s antioxidant and anti-inflammatory qualities work together to prevent and even combat cancer, a healthy diet of kale also provides glucosinolates, which have been shown to prevent colon, breast, bladder, prostate, ovarian cancers, as well as gastric cancer.

Cardiovascular Support
The high fiber content of kale lowers our cholesterol by binding with bile acids that the liver produces from cholesterol for digesting fat. Because many of these bile acids are coupled with fiber, the liver is charged with producing more bile acid to digest fat, and therefore requires more cholesterol to so, ultimately lowering the amount of cholesterol within our bodies.

The isothiocyanates (ITC) from glucosinolates found in kale aid in both phases I and II of the body’s detoxification process. The high sulfur content of kale has further been shown essential for phase II of detoxification.

Vitamin K
Kale provides a whopping dose of vitamin K (providing 1327% of the RDA in one cup), which is necessary for the synthesis of osteocalcin, a protein that strengthens the composition of our bones. Vitamin K also prevents calcium build-up in our tissue that can lead to atherosclerosis, cardiovascular disease and stroke. Finally, vitamin K is essential for synthesizing sphingolipid, the fat needed to maintain the myelin sheath around our nerves, and therefore our nervous system as a whole.

Vitamin A
With over 192% of the RDA of vitamin A, one cup of kale is an effective antioxidant, boosts immunity, maintains healthy bones and teeth, prevents urinary stones, and is essential to our reproductive organs.

Vitamin C
Vitamin C, which one cup of kale heartily provides (over 88% of our RDA), is not only a powerful antioxidant, but also lowers blood pressure, ensures a healthy immune system, and fights against age-related ocular diseases, such as cataracts and macular degeneration.

So there you have it; go forth and eat Kale!

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